What We Deliver

We help B2B growth stage start ups achieve measurable outcomes. From pre-revenue to scale ups, our hands on experience delivers top line results.

Case Studies

Growth Transformation

Aerospike’s real-time data platform powers some of the world’s largest scale, most reliable, high performance AI-based applications. The company’s real-time, multi-modal NoSQL database delivers predictable sub-millisecond performance at unlimited scale with dramatically reduced infrastructure costs.

​While leading global marketing at Aerospike, we respositioned the company as a leading vendor in the real-time data platform category, implemented a highly successful ABM program, developed a scalable new product launch process, launched a Customer Advisory Board and led 5 global user summits.

  • Drove largest pipeline in
    company’s history

  • Achieved record growth in ARR

  • Earned Inc. 5,000 Fastest
    Growing Company Award

Revitalized Revenue

SonicWall is a global provider of network security solutions. The company's award-winning real-time breach detection and prevention solutions have secured more than a million business and mobile networks and their emails, applications and data for over 25 years.

​While leading global marketing at Sonicwall, we drove the successful re-launch of the company and brand following the spin-out from Dell Software and acquisition by a Francisco Partners.

  • Drove $250M in net new pipeline

  • Improved from negative to double digit revenue growth

  • Acquired by Francisco Partners

Increased Pipeline Efficiency

Dell KACE is a provider of endpoint security and system management solutions deployed by small, mid-size and large enterprises worldwide. KACE solutions provide growing organizations around the globe with comprehensive endpoint security and management of network-connected devices, including servers, PCs, Macs, Chromebooks™, tablets, printers, storage, networking gear and the Internet of Things (IoT). ​

While leading global marketing at KACE after its acquisition by Dell Software, we drove two of the most successful new product launches in the company's history and developed a new messaging platform to clearly differentiate the company's solutions from major competitors. 

  • Increased pipeline by over 22%

  • Improved close rate by 17%

Quadrupaled Customer Growth

Helpstream delivered a SaaS-based social CRM solution that enabled companies to dramatically reduce time-to-resolution and improve customer satisfaction metrics. The company's innovative crowdsourced model was tightly integrated into leading CRM solutions from Salesforce.com and Oracle.

​While leading marketing at Helpstream, we re-launched the company, secured the support of key industry influencers and drove a new go-to-market strategy.

  • 4x growth in new customer acquisition

  • 100% increase in ARR

  • 300% increase in ACV

Propelled Oracle Acquisition

Interlace Systems delivered an integrated business planning and analytics solution designed to help large enterprises analyze the impact of very complex changes to operational plans.  The company's innovative analytics platform was tightly integrated into software infrastructure solutions from SAP, Oracle and IBM.

​While leading marketing and business development for Interlace, we drove the launch of the pre-revenue company, developed the company's messaging and positioning, secured coverage from top tier industry analysts, developed partnerships with key systems integrators and drove a go-to-market strategy that culminated in the company's acquisiton by Oracle.

  • Launched pre-revenue company

  • Secured partnerships with SAP,
    Oracle, IBM

  • Company acquired by Oracle

Boosted Recurring Revenue

Latitude Communications delivered the industry's first Unified Communications solution.  The company’s innovative MeetingPlace voice, web and video collaboration solution was adopted by over 1.5 million users worldwide. 

While leading marketing and sales at Latitude, we developed and implemented multiple messaging strategies, field enablement programs, PR/AR programs, drove the successful sales launch of the company's first SaaS solution, and executed an installed base sales program.  We were an integral part of the company's highly successful IPO and subsequent acquisition by Cisco.

  • Launched company’s SaaS solution

  • Grew recurring revenue from 30% to 70%

  • IPO, Acquired by Cisco